Digital Transformation and Firm Performance: The Role of Business Analytics and Strategic Decision-Making. Kashf Journal of Multidisciplinary Research, [S. l.], v. 3, n. 09, p. 33–39, 2026. DOI: 10.71146/kjmr1025. Disponível em: https://kjmr.ac.pk/kjmr/article/view/1025. Acesso em: 24 oct. 2026.