AN INTELLIGENT MACHINE LEARNING FRAMEWORK FOR PREDICTING CUSTOMER CHURN AND ENHANCING RETENTION IN SUBSCRIPTION-BASED BUSINESS MODELS. Kashf Journal of Multidisciplinary Research, [S. l.], v. 3, n. 01, p. 181–205, 2026. DOI: 10.71146/kjmr760. Disponível em: https://kjmr.ac.pk/kjmr/article/view/760. Acesso em: 23 oct. 2026.