Social Media Influence on Youth Behaviour and Social Interaction: A Sociological Perspective

Areeba Hassan

doi:10.71146/kjmr1014

Authors

Areeba Hassan Department of Sociology, University of Peshawar, Pakistan Author

DOI:

https://doi.org/10.71146/kjmr1014

Keywords:

Social Media, Youth Behaviour, Social Interaction, Digital Society, Sociology

Abstract

Social media has become a significant social institution that influences the behaviour, communication patterns, identity formation, and interpersonal relationships of young individuals. In contemporary society, platforms such as Facebook, Instagram, TikTok, YouTube, and WhatsApp have transformed traditional methods of social interaction by creating digital spaces where youth construct identities, exchange information, and develop social connections. This study examines the influence of social media on youth behaviour and social interaction from a sociological perspective by exploring both constructive and challenging dimensions of digital engagement. The article discusses how social media contributes to social awareness, educational opportunities, community building, and global connectivity while also creating concerns related to social isolation, cyberbullying, online dependency, and changing family relationships. The study applies sociological concepts including socialization, symbolic interactionism, and network society theory to understand how digital platforms reshape youth experiences in Pakistan. The discussion highlights that the impact of social media depends on patterns of usage, digital literacy, cultural environment, and individual choices. A balanced approach toward social media usage is essential for promoting healthy communication and positive social development among youth.

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